Marketing and Business Development Manager

It’s knowing you’re inspiring visitors to discover extraordinary places.

It’s building partnerships that bring new audiences through our doors. And it’s the pride in promoting sites of unique historic and cultural importance. This is what makes working for the Royal Household exceptional.

Based at the Palace of Holyroodhouse in Edinburgh, you’ll lead consumer marketing activity for the Palace and The King’s Gallery and develop business relationships across Scotland’s travel and tourism industry. From shaping marketing campaigns to hosting trade events, your work will ensure these remarkable sites are enjoyed by visitors from near and far.

Key Responsibilities:

• You’ll develop and deliver marketing campaigns that attract local, UK and international audiences, working with creative and media agencies.
• You’ll,  produce engaging digital content for email marketing campaigns.
• You’ll analyse visitor data and market research to inform campaign planning and measure success.
• You’ll manage partnerships with tourism bodies and cultural organisations, ensuring they deliver to agreed objectives .
• You’ll cultivate relationships with travel trade partners, attend trade shows and host promotional events.
• You’ll support daily operations by coordinating contracts, marketing materials and onsite press activity.

Essential Criteria:

• With proven experience of delivering consumer marketing campaigns, ideally within the cultural or heritage sector, you’ll be confident developing engaging content that attract diverse audiences, strengthen brand presence and adapt to emerging trends.
• Experience of working with travel industry businesses and tourism partners will help you build effective collaborations and broaden the organisation’s reach.
• Analytical skills are key, enabling you to interpret customer insight and data to support evidence-based decision making.
• Excellent written communication and attention to detail are vital, ensuring that all content is accurate, persuasive and aligned with the organisation’s values.
• Interpersonal skills are crucial too, as you’ll be networking and building strong, collaborative relationships with a wide range of stakeholders.
• Highly organised and self-motivated, you’ll be confident managing projects and delivering results to tight deadlines.

Whilst the skills and experience detailed in this list would make a great candidate, it’s not an exhaustive list. It’s your creativity and ability to connect with audiences that will make the real difference.

Benefits:

We know that to deliver our best work; we need to feel at our best. That’s why at the Royal Household we offer a generous benefits package designed to support your wellbeing and life priorities. 

• Enjoy 25 days annual leave, rising to 30 days (plus bank holidays) dependent on the length of time you have worked for us.
• Our excellent non-contributory pension plan (we’ll contribute 15% and you can contribute more if you wish) is highly valued by our employees, as is complimentary lunch on-site to keep you fuelled throughout the day.
• Flexible and hybrid working varies across different roles, and we’ll discuss the options available to you that will suit both your job requirements and individual preferences.
• We also offer a range of leave options to support your life priorities, such as parental pay and leave and volunteering days, as well as benefits to support your physical and mental wellbeing.
• Other perks include 20% off at our Royal Collection Trust Shops and complimentary admission tickets across all our locations, along with many more exclusive employee discounts.

Find out more about the full range of benefits available to our employees here.